Carry with Purpose: The BSWANKY Brand
Carry with Purpose: The BSWANKY Brand
They try to define you, put you in a box and pigeonhole you. They mistake the “youniqueness” that indelibly is a part of you. Always thriving on a higher vibe, not better than; just truly savoring new experiences and looking at all moments as building blocks to your higher self. You look for every opportunity to lift others up, supporting brands and others who also demonstrate that innate ability to always want to serve a higher cause. Some get it. Some don’t. That doesn’t stop you from the desire to be different, be your best, and to always BSWANKY.
Be the Story
When you are creating one-of-a-kind handbags, works of art, really, and supporting local women with a source of income and a say in designs, plus giving back to the community you love, and beyond, empowerment happens. This is the story of BSWANKY’S founder, Gretchen Bauer. Horrified by the working conditions of the women making bags in a San Antonio factory, Gretchen entered the handbag industry by building a new factory for these same women. When she decided to move the operation to Sarasota, Gretchen gave the factory and business to the women in San Antonio. Sarasota is now the proud home of BSWANKY, where dozens of local non-profits regularly receive support from the sale of BSWANKY bags.
The Bag Says It All
When you can afford any bag in the world, why carry a BSWANKY bag? Legends in our entertainment industry like Faith Hill, Tori Spelling, and Jennie Garth proudly show off their BSWANKY bags. Perhaps it is the impeccable craftsmanship or exquisite functionality. Or that beauty. Scintillating eye candy found in the BSWANKY Luxury Collection, normally saved for that special occasion makes you the occasion every time you put it on. BSWANKY’s empire not only stands on its exquisite designs, it considers eco-friendly standards and ethical sourcing to also be in fashion. Looking for versatility without sacrificing the beauty? The Sophie Bag transforms from tote to backpack with absolute simplicity while efficiently holding your swag. Throw out any former notions of your favorite bag. When Sophie moves in, she is it.
Empowering Women
The women who work in the BSWANKY Sarasota facility have one thing in common; they are highly respected and revered as the heart of the operation. Having say in the design style is just one of the perks of working for BSWANKY. Receiving salaries well above their industry’s pay standards and knowing that the love and craftsmanship they pour into every bag will help countless of others in need is all in a day’s labor of love at BSWANKY.
Smart Bartering
As Gretchen Bauer has led BSWANKY to be a premiere handbag destination internationally, she has always intentionally done so with careful consideration and intensive assistance on behalf of her friends, colleagues, and neighbors in her hometown of Sarasota. As such, her affiliation with International Barter Exchange comes as no surprise. Exceedingly happy with the network of new merchants and customers she has garnered as a result of IBE, Gretchen explains it this way: “The prescreening IBE does provides for a truly magical experience with every interaction I’ve had with other members.” From long-distance moving to advertising wraps for vehicles, Gretchen has been immensely encouraged by the networking and money-saving opportunities IBE has provided, adding capital to BSWANKY’s mission to always be giving back.
Be the Change
With new designs like the Sofita and, further, yet undisclosed designs being added to the BSWANKY line, they are on point to trend set handbags with a cause into the next stratosphere. Be that woman who carries the bag that says I belong, I love others, and encourages others to be their best self. Support companies whose mission serves the greater good of all people, especially women. Be the example. BSWANKY. For more information, please visit https://bswanky.com/.